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4by Dunn, S. Watson (Samuel Watson), 1918-
Published 1978Edition: 4th ed.“...The Dryden Press marketing series...”
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5Published 2006“...New perspectives in marketing series...”
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6Published 1988Edition: 3rd ed.“...The marketing series...”
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13by Wilson, R. M. S. (Richard Malcolm Sano), 1946-
Published 1997Edition: 2nd ed. /“...The marketing series....”
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19Published 1990Edition: 3rd ed.“...The marketing series...”
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