Search Results - "The Dryden Press series in marketing"

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  1. 1
    Managing services marketing : text and readings / John E. G. Bateson.

    Managing services marketing : text and readings / John E. G. Bateson. by Bateson, John E. G.

    Published 1989
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  2. 2
    Advertising : its role in modern marketing.

    Advertising : its role in modern marketing. by Dunn, S. Watson (Samuel Watson), 1918-

    Edition: 4th ed.
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  3. 3
    Marketing channels : a management view.

    Marketing channels : a management view. by Rosenbloom, Bert

    Published 1978
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  4. 4
    Advertising : its role in modern marketing.

    Advertising : its role in modern marketing.

    Edition: 7th ed /
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  5. 5
    Retail management : satisfaction of consumer needs / Raymond A. Marquardt, James C. Makens, Robert G. Roe.

    Retail management : satisfaction of consumer needs / Raymond A. Marquardt, James C. Makens, Robert G. Roe. by Marquardt, Raymond A.

    Edition: 3rd ed.
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  6. 6
    Promotion management & marketing communications / Terence A. Shimp.

    Promotion management & marketing communications / Terence A. Shimp. by Shimp, Terence A.

    Edition: 3rd ed..
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  7. 7
    Essentials of services marketing / K. Douglas Hoffman, John E.G. Bateson.

    Essentials of services marketing / K. Douglas Hoffman, John E.G. Bateson. by Hoffman, K. Douglas

    Published 1997
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  8. 8
    Exploring marketing research / William G. Zikmund.

    Exploring marketing research / William G. Zikmund. by Zikmund, William G.

    Edition: 7th ed.
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  9. 9
    International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

    International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by Czinkota, Michael R.

    Edition: 5th ed.
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  10. 10
    International marketing / Vern Terpstra, Ravi Sarathy.

    International marketing / Vern Terpstra, Ravi Sarathy. by Terpstra, Vern

    Edition: 8th ed.
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  11. 11
    Basic marketing research / Gilbert A. Churchill, Jr.

    Basic marketing research / Gilbert A. Churchill, Jr. by Churchill, Gilbert A.

    Edition: 4th ed.
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  12. 12
    Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp.

    Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A.

    Edition: 5th ed.
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  13. 13
    Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.

    Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by Reedy, Joel

    Published 2000
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