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Showing 1 - 20 results of 37 for search '"Relationship marketing"' Refine Results
  1. 1
    Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm / Evert Gummesson.
    by Gummesson, Evert, 1936-
    Published 2002
    Edition: 2nd ed.
    Subjects: '; “...Relationship marketing...”
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  2. 2
    The hero trap how to win in a post-purpose market by putting people in charge / Thomas Kolster.
    by Kolster, Thomas, 1978-
    Published 2020
    Subjects: '; “...Relationship marketing....”
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  3. 3
    Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson.
    by Gummesson, Evert, 1936-
    Published 1999
    Subjects: '; “...Relationship marketing....”
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  4. 4
    Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Merlin Stone and Bryan Foss.
    by Foss, Bryan
    Published 2001
    Subjects: '; “...Relationship marketing...”
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  5. 5
    Customer relationship management how to turn a good business into a great one / Graham Roberts-Phelps.
    by Roberts-Phelps, Graham
    Published 2001
    Subjects: '; “...Relationship marketing...”
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  6. 6
    Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].
    Published 2006
    Edition: 3rd ed.
    Subjects: '; “...Relationship marketing...”
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  7. 7
    Relationship management for the future / [edited by] Mosad Zineldin with contributions by Frederic Bill, Valentina Vasicheva, Sarah Philipson, Michaela Sandell.
    Published 2012
    Subjects: '; “...Relationship marketing...”
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  8. 8
    Relationship marketing in sports / Andre Buhler & Gerd Nufer.
    by Buhler, Andre
    Published 2010
    Edition: 1st ed.
    Subjects: '; “...Relationship marketing....”
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  9. 9
    The 7 principles of complete co-creation / Stefanie Jansen, Maarten Pieters
    by Jansen, Stefanie
    Published 2017
    Subjects: '; “...Relationship marketing...”
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  10. 10
    Designing and developing superior customer value : concepts, cases, and applications / Art Weinstein, William C. Johnson.
    by Weinstein, Art
    Published 1999
    Subjects: '; “...Relationship marketing...”
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  11. 11
    Managing buyer-supplier relations : the winning edge through specification management.
    by Nellore, Rajesh
    Published 2001
    Subjects: '; “...Relationship marketing...”
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  12. 12
    Contemporary selling building relationships, creating value / Mark W. Johnston and Greg W. Marshall.
    by Johnston, Mark W.
    Published 2016
    Edition: Fifth edition.
    Subjects: '; “...Relationship marketing....”
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  13. 13
    Contemporary selling : building relationships, creating value / Mark W. Johnston and Greg W. Marshall.
    by Johnston, Mark W.
    Published 2013
    Edition: 4th ed.
    Subjects: '; “...Relationship marketing....”
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  14. 14
    Value co-creation in sport management / edited by Herbert Woratschek, Chris Horbel, Bastian Popp.
    Published 2016
    Subjects: '; “...Relationship marketing....”
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  15. 15
    Contemporary selling : building relationships, creating value / Mark W. Johnston and Greg W. Marshall.
    Edition: Fifth Edition.
    Subjects: '; “...Relationship marketing....”
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  16. 16
    The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.
    Published 2006
    Subjects: '; “...Relationship marketing....”
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  17. 17
    On purpose : delivering a branded customer experience people love / Shaun Smith, Andy Milligan.
    by Smith, Shaun, Milligan, Andy
    Published 2015
    Subjects: '; “...Relationship marketing....”
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  18. 18
    Business relationship manager : careers in IT service management / Ernest Brewster.
    by Brewster, Ernest
    Published 2014
    Subjects: '; “...Relationship marketing Management....”
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  19. 19
    Verso una migliore comprensione dei percorsi di marketing relazionale delle imprese italiane high-tech in Giappone
    Subjects: '; “...Relationship marketing...”
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  20. 20
    Customer relationship management : a strategic approach to marketing / Kaushik Mukerjee ; foreword by Prof. Jagdish N. Sheth.
    by Mukerjee, Kaushik, 1969-
    Published 2014
    Edition: Eastern economy edition.
    Subjects: '; “...Relationship marketing Textbooks....”
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