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4by Churchill, Gilbert A.
Published 2001Edition: 4th ed.“...The Dryden Press series in marketing...”
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6by Dunn, S. Watson (Samuel Watson), 1918-
Published 1978Edition: 4th ed.“...The Dryden Press series in marketing...”
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8Published 1990Edition: 7th ed /“...The Dryden Press series in marketing...”
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9by Marquardt, Raymond A.
Published 1983Edition: 3rd ed.“...The Dryden Press series in marketing...”
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11by Zikmund, William G.
Published 2000Edition: 7th ed.“...The Dryden Press series in marketing...”
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12by Czinkota, Michael R.
Published 1998Edition: 5th ed.“...The Dryden Press series in marketing...”
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