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  1. 1
    The marketing of the president : political marketing as campaign strategy / Bruce I. Newman..
    by Newman, Bruce I.
    Published 1994
    Subjects: '; “...Campaign management United States...”
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  2. 2
    The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman.
    by Newman, Bruce I.
    Published 2016
    Subjects: '; “...Campaign management United States....”
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