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  1. 1
    The 22 immutable laws of branding / Al Ries and Laura Ries.
    by Ries, Al
    Published 2003
    Subjects: '; “...Brand name products Marketing Management...”
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  2. 2
    The fall of advertising and the rise of PR / Al Ries and Laura Ries.
    by Ries, Al
    Published 2004
    Edition: 1st HarperBusiness pbk ed.
    Subjects: '; “...Brand name products....”
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