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Showing 1 - 6 results of 6 for search '"Brand name products."' Refine Results
  1. 1
    Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker and Alexander L. Biel.
    Published 1993
    Subjects: '; “...Brand name products Valuation Congresses...”
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  2. 2
    Brand leadership : building assets in an information economy / David Aaker and Erich Joachimsthaler.
    by Aaker, David A.
    Published 2000
    Subjects: '; “...Brand name products Management...”
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  3. 3
    Brand leadership / David A. Aaker, Erich Joachimsthaler.
    by Aaker, David A.
    Published 2009
    Subjects: '; “...Brand name products Management....”
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  4. 4
    Building strong brands / David A. Aaker.
    by Aaker, David A.
    Published 1996
    Subjects: '; “...Brand name products Management...”
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  5. 5
    Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
    by Aaker, David A.
    Published 1991
    Subjects: '; “...Brand name products Valuation United States Management...”
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  6. 6
    Managing brand equity capitalizing on the value of a brand name / David A. Aaker.
    by Aaker, David A.
    Published 1991
    Subjects: '; “...Brand name products Valuation United States Management....”
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