Branding : a key marketing tool / edited by John M. Murphy.

Building strong brands / David A. Aaker. by Aaker, David A.

The corporate brand / Nicholas Ind. by Ind, Nicholas

Retail power plays : from trading to brand leadership : strategies for building retail brand value / Andrew Wileman and Michael Jary. by Wileman, Andrew

Branding : a practical guide to planning, organizing and strategy / Geoffrey Randall. by Randall, Geoffrey

How do you spell Haagen-Dazs? : the How To Say It spelling dictionary of brands, companies, places and products / Carl Hausman, Sherry Hausman. by Hausman, Carl, 1953-

Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.

Living the brand : how to transform every member of your organization into a brand champion. by Ind, Nicholas

Identity design sourcebook : successful IDs deconstructed and revealed. / Clay Andres, Catharine Fishel, Pat Matson Knapp. by Andres, Clay

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler. by Lindström, Martin, 1970-

Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey. by Bruce, Duncan, 1951-

Journal of brand management

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The global corporate brand book by Michael Morley. by Morley, Michael

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How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B.

Brands : the logos of the global economy / Celia Lury. by Lury, Celia

Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson ; [foreword by Sir Martin Sorrell]. by Adamson, Allen P.

Upstart! : visual identities for start-ups and new businesses / edited by Robert Klanten, Anna Sinofzik, and Anja Kouznetsova.

Co-branding the science of alliance / Tom Blackett, Robert W. Boad. by Blackett, Tom

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Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz. by Hatch, Mary Jo

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