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  1. 1
    Journal of product and brand management

    Journal of product and brand management

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  2. 2
    Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

    Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956-

    Edition: 3rd ed.
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  3. 3
    Harry Potter : the story of a global business phenomenon / Susan Gunelius.

    Harry Potter : the story of a global business phenomenon / Susan Gunelius. by Gunelius, Susan

    Published 2008
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  4. 4
    Fashion brands : branding style from Armani to Zara / Mark Tungate.

    Fashion brands : branding style from Armani to Zara / Mark Tungate. by Tungate, Mark, 1967-

    Edition: 2nd ed.
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  5. 5
    Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett.

    Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett. by Doucett, Elisabeth

    Published 2008
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  6. 6
    I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker.

    I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker. by Walker, Rob, 1968-

    Published 2008
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  7. 7
    Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey.

    Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey. by Bruce, Duncan, 1951-

    Published 2008
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  8. 8
    The truth about brands / Brian D. Till and Donna Heckler.

    The truth about brands / Brian D. Till and Donna Heckler. by Till, Brian, 1960-

    Published 2008
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  9. 9
    Handbook on brand and experience management / edited by Bernd H. Schmitt and David L. Rogers.

    Handbook on brand and experience management / edited by Bernd H. Schmitt and David L. Rogers.

    Published 2008
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  10. 10
    Football brands / Sue Bridgewater.

    Football brands / Sue Bridgewater. by Bridgewater, Susan

    Published 2010
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  11. 11
    The economy of brands / Jan Lindemann.

    The economy of brands / Jan Lindemann. by Lindemann, Jan

    Published 2010
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  12. 12
    Building brand authenticity 7 habits of iconic brands / Michael Beverland.

    Building brand authenticity 7 habits of iconic brands / Michael Beverland. by Beverland, Michael

    Published 2009
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  13. 13
    The global brand how to create and develop lasting brand value in the world market / Nigel Hollis.

    The global brand how to create and develop lasting brand value in the world market / Nigel Hollis. by Hollis, Nigel

    Published 2008
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  14. 14
    BrandDigital simple ways top brands succeed in the digital world / Allen P. Adamson.

    BrandDigital simple ways top brands succeed in the digital world / Allen P. Adamson. by Adamson, Allen P.

    Published 2008
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  15. 15
    The fundamentals of branding / Melissa Davis.

    The fundamentals of branding / Melissa Davis. by Davis, Melissa

    Published 2009
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  16. 16
    Brand-driven innovation : strategies for development and design / Erik Roscam Abbing.

    Brand-driven innovation : strategies for development and design / Erik Roscam Abbing. by Roscam Abbing, E. W.

    Published 2010
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  17. 17
    The language of branding / John F. Gaski.

    The language of branding / John F. Gaski. by Gaski, John F.

    Published 2010
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  18. 18
    How brands become icons : the principles of cultural branding / Douglas B. Holt.

    How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B.

    Published 2004
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  19. 19
    Brand atlas : branding intelligence made visible / Alina Wheeler and Joel Katz.

    Brand atlas : branding intelligence made visible / Alina Wheeler and Joel Katz. by Wheeler, Alina, 1948-

    Published 2011
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  20. 20
    Branded entertainment : product placement and brand strategy in the entertainment business / Jean-Marc Lehu.

    Branded entertainment : product placement and brand strategy in the entertainment business / Jean-Marc Lehu. by Lehu, Jean-Marc

    Edition: 1st paperback ed.
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