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  1. 1
    Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

    Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A.

    Published 1991
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  2. 2
    Branding : a key marketing tool / edited by John M. Murphy.

    Branding : a key marketing tool / edited by John M. Murphy.

    Published 1987
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  3. 3
    Branding : a key marketing tool / edited by John M. Murphy.

    Branding : a key marketing tool / edited by John M. Murphy.

    Edition: 2nd ed.
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  4. 4
    Understanding brands : by 10 people who do / edited by Don Cowley.

    Understanding brands : by 10 people who do / edited by Don Cowley.

    Published 1991
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  5. 5
    Entrepreneurs : the men and women behind famous brand names and how they made it / Joseph J. Fucini and Suzy Fucini.

    Entrepreneurs : the men and women behind famous brand names and how they made it / Joseph J. Fucini and Suzy Fucini. by Fucini, Joseph J

    Published 1985
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  6. 6
    Accounting for brands / Patrick Barwise...[et al.].

    Accounting for brands / Patrick Barwise...[et al.].

    Published 1989
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  7. 7
    Brands : an international review / by Interbrand.

    Brands : an international review / by Interbrand.

    Published 1990
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  8. 8
    Creating value : the financial management of brands / findings of research, initiated by the Chartered Institute of Management Accountants ; and conducted by David Allen.

    Creating value : the financial management of brands / findings of research, initiated by the Chartered Institute of Management Accountants ; and conducted by David Allen. by Allen, David, 1937-

    Published 1990
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  9. 9
    The handbook of brand management / David Arnold ; researchers: Julie Gray and Miles Prescott.

    The handbook of brand management / David Arnold ; researchers: Julie Gray and Miles Prescott. by Arnold, David

    Published 1992
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  10. 10
    European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield.

    European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield. by Rijkens, Rein

    Published 1992
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  11. 11
    Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan.

    Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan.

    Published 1994
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  12. 12
    Building strong brands / David A. Aaker.

    Building strong brands / David A. Aaker. by Aaker, David A.

    Published 1996
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  13. 13
    Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker and Alexander L. Biel.

    Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker and Alexander L. Biel.

    Published 1993
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  14. 14
    The World's greatest brands / edited by Nicholas Kochan.

    The World's greatest brands / edited by Nicholas Kochan.

    Published 1996
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  15. 15
    Building brands directly : creating business value from customer relationships / Stewart Pearson.

    Building brands directly : creating business value from customer relationships / Stewart Pearson. by Pearson, Stewart

    Published 1996
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  16. 16
    Brand power / edited by Paul Stobart.

    Brand power / edited by Paul Stobart.

    Published 1994
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  17. 17
    Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr.

    Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr. by Jones, John Philip

    Published 1989
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  18. 18
    Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore.

    Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore.

    Published 1997
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  19. 19
    Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

    Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956-

    Published 1998
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  20. 20
    Branding : a practical guide to planning, organizing and strategy / Geoffrey Randall.

    Branding : a practical guide to planning, organizing and strategy / Geoffrey Randall. by Randall, Geoffrey

    Published 1997
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