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  1. 1
    Olympic marketing / Alain Ferrand, Jean-Loup Chappelet and Benoit Seguin.
    by Ferrand, Alain, 1952-
    Published 2012
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  2. 2
    The Olympic Games effect : how sports marketing builds strong brands / John A. Davis.
    by Davis, John, 1960 Feb. 17-
    Published 2012
    Edition: 2nd [revised and updated] ed.
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  3. 3
    Marketing of Olympic sport organisations / Alain Ferrand, Luiggino Torrigiani.
    by Ferrand, Alain
    Published 2005
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  4. 4
    Celebration capitalism and the Olympic games / Jules Boykoff.
    by Boykoff, Jules
    Published 2014
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