Marketing Sports Economic aspects 28 Sports administration 24 Sports sponsorship 8 Data processing 7 Management 5 Sports and globalization 5 Social aspects 4 Communication in marketing 3 Communication in sports 3 Consumer behavior 3 Corporate sponsorship 3 Customer relations 3 Mass media and sports 3 Olympics 3 Relationship marketing 3 Statistical methods 3 Brand choice 2 Branding (Marketing) 2 Business planning 2 Commercialism in schools 2 Commercialism in sports 2 Computer network resources 2 Decision making 2 Professional sports 2 Social media 2 Societies, etc 2 Sporting goods industry 2 Strategic planning 2