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  1. 1
    Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
    by Peppers, Don
    Published 2004
    “...Wiley,...”
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  2. 2
    Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.
    by Peppers, Don, Rogers, Martha, 1952-
    Published 2022
    Edition: Fourth edition.
    “...Wiley,...”
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