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    The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband.
    by Chadha, Radha
    Published 2008
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    Asia Pacific journal of marketing and logistics
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    Asia Pacific international journal of marketing
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    Building brands in Asia : from the inside out / Tim Andrews and Wilson Chew.
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    Strategic marketing management in Asia case studies and lessons across industries / Syed Saad Andaleeb, Khalid Hasan.
    by Andaleeb, Syed Saad, Hasan, Khalid
    Published 2017
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    Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee-Hoon Ang, Chin-Tiong Tan, Siew Meng Leong.
    Edition: Seventh edition.
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