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Marketing
Sports
5
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Sports and globalization
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Management
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Global sport marketing contemporary issues and practice / edited by Michel Desbordes and André Richelieu.
Published 2012
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Global sport marketing : contemporary issues and practice / edited by Michel Desbordes and Andre Richelieu.
Published 2014
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Routledge handbook of international sport business edited by Mark Dodds, Kevin Heisey and Aila Ahonen.
Published 2018
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International marketing : strategy development and implementation / Carl Arthur Solberg.
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Solberg, Carl Arthur
Published 2018
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
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Mooij, Marieke K. de, 1943-
Published 2003
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Marketing management : a cultural perspective / edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti.
Published 2012
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Contemporary sport marketing : global perspectives / edited by James J. Zhang and Brenda G. Pitts.
Published 2017
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Sport marketing in a global environment : strategic perspectives / edited by Ruth M. Crabtree and James J. Zhang.
Published 2022
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Library
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Pilkington Library
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London Library
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600 - Technology
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700 - Arts & recreation
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300 - Social sciences
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Desbordes, Michel
2
Ahonen, Aila
1
Crabtree, Ruth M.
1
Dodds, Mark
1
Heisey, Kevin
1
Mooij, Marieke K. de, 1943-
1
Penaloza, Lisa
1
Pitts, Brenda G.
1
Richelieu, Andre
1
Richelieu, André
1
Solberg, Carl Arthur
1
Toulouse, Nil
1
Visconti, Luca M.
1
Zhang, James (James J.)
1
Zhang, James J.
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Language
English
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Genre
Cross-cultural studies
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