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  1. 1
    Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall.
    by Evans, Margaret Kinnell
    Published 1997
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  2. 2
    Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
    by Drummond, Graeme
    Published 2007
    Edition: 3rd ed.
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  3. 3
    Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy.
    by Piercy, Nigel
    Published 2002
    Edition: 3rd ed.
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  4. 4
    The marketing primer : key issues and topics explained / Geoff Lancaster and Lester Massingham.
    by Lancaster, Geoffrey A.
    Published 1988
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  5. 5
    Financial aspects of marketing / Keith Ward.
    by Ward, Keith
    Published 1989
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  6. 6
    The marketing manual / Michael J. Baker.
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  7. 7
    The CIM handbook of stategic marketing / editors: Colin Egan and Michael J. Thomas.
    Published 1998
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  8. 8
    Strategic marketing : planning and control / Graeme Drummond, John Ensor.
    by Drummond, Graeme
    Published 1999
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  9. 9
    Marketing strategy / Paul Fifield.
    by Fifield, Paul
    Published 1998
    Edition: 2nd ed.
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  10. 10
    Marketing planning for services / Malcolm McDonald and Adrian Payne.
    by McDonald, Malcolm, 1938-
    Published 1996
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  11. 11
    Professional services marketing / Neil Morgan.
    by Morgan, Neil
    Published 1991
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  12. 12
    Effective management for marketing / Angela Hatton and Mike Worsam.
    by Hatton, Angela
    Published 1995
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  13. 13
    Market-led strategic change : transforming the process of going to market / Nigel Piercy.
    by Piercy, Nigel
    Published 1997
    Edition: 2nd ed.
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  14. 14
    Strategic marketing management : planning, implementation, and control.
    Edition: 2nd ed. /
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  15. 15
    Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson.
    by Gummesson, Evert, 1936-
    Published 1999
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