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American Marketing Association
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Designing a winning service strategy / edited by Mary Jo Bitner, Lawrence A. Crosby.
Published 1989
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Marketing management
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Marketing health services
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Journal of marketing
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Marketing news
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Journal of health care marketing
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Journal of marketing
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Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.
Published 1995
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Journal of public policy & marketing
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Journal of marketing research
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Marketing masters.
Published 1991
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Pilkington Library
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600 - Technology
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American Marketing Association
American Marketing Society
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National Association of Marketing Teachers
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Academy for Health Services Marketing (American Marketing Association)
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American Marketing Association. Annual Services Marketing Conference
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Bitner, Mary Jo
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Crosby, Lawrence A. (Lawrence Allan)
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Heilbrunn, Jeffrey
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John A. Walker College of Business. Bureau of Economic and Business Research
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John A. Walker College of Business. Bureau of Economics and Business Research
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John A. Walker College of Business. Center for Management Development
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University of Michigan. Graduate School of Business Administration. Division of Research
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