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  1. 1
    Marketing management / Russ Winer, Ravi Dhar.
    by Winer, Russell S.
    Published 2014
    Edition: 4th ed., Pearson new international edition.
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  2. 2
    Customer relationship management : a strategic approach to marketing / Kaushik Mukerjee ; foreword by Prof. Jagdish N. Sheth.
    by Mukerjee, Kaushik, 1969-
    Published 2014
    Edition: Eastern economy edition.
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