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  1. 1
    Cases in international marketing / Jean-Pierre Jeannet ... (et al.).
    Published 1995
    Edition: 2nd ed.
    “...Prentice Hall,...”
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  2. 2
    Global marketing management : a European perspective / Warren J. Keegan, Bodo B. Schlegelmilch.
    by Keegan, Warren J.
    Published 2001
    “...Financial Times Prentice Hall,...”
    Book
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