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  1. 1
    European casebook on principles of marketing / edited by Jim Saker and Gareth Smith.
    Published 1997
    “...Prentice Hall,...”
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  2. 2
    European casebook on managing industrial and business-to-business marketing / edited by Per V. Jenster.
    Published 1994
    “...Prentice Hall,...”
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  3. 3
    Global marketing management : a European perspective / Warren J. Keegan, Bodo B. Schlegelmilch.
    by Keegan, Warren J.
    Published 2001
    “...Financial Times Prentice Hall,...”
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