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  1. 1
    Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
    by Aaker, David A.
    Published 1991
    “...Free Press,...”
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  2. 2
    Building strong brands / David A. Aaker.
    by Aaker, David A.
    Published 1996
    “...Free Press,...”
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  3. 3
    Managing brand equity capitalizing on the value of a brand name / David A. Aaker.
    by Aaker, David A.
    Published 1991
    “...Free Press,...”
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