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  1. 1
    Going negative : how political advertisements shrink and polarize the electorate / Stephen Ansolabehere, Shanto Iyengar.
    by Ansolabehere, Stephen
    Published 1996
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  2. 2
    Election campaigning : the new marketing of politics / Dennis Kavanagh.
    by Kavanagh, Dennis
    Published 1995
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  3. 3
    Political consultants and negative campaigning : the secrets of the pros / Kerwin C. Swint.
    by Swint, Kerwin C
    Published 1998
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  4. 4
    Negative political advertising : coming of age / Karen S. Johnson-Cartee, Gary A. Copeland..
    by Johnson-Cartee, Karen S.
    Published 1991
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  5. 5
    Manipulation of the American voter : political campaign commercials / Karen S. Johnson-Cartee and Gary A. Copeland.
    by Johnson-Cartee, Karen S.
    Published 1997
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  6. 6
    The presidential campaign film : a critical history / Joanne Morreale.
    by Morreale, Joanne, 1956-
    Published 1993
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  7. 7
    The Electronic election : perspectives on the 1996 campaign communication / edited by Lynda Lee Kaid, Dianne G. Bystrom.
    Published 1999
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  8. 8
    Shopping for votes : how politicians choose us and we choose them / Susan Delacourt.
    by Delacourt, Susan
    Published 2013
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  9. 9
    Going dirty : the art of negative campaigning / David Mark.
    by Mark, David 1973-
    Published 2009
    Edition: Updated ed.
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  10. 10
    Campaign advertising and American democracy / Michael M. Franz ... [et al.].
    Published 2007
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  11. 11
    Advertising and society : controversies and consequences / edited by Carol J. Pardun.
    Published 2009
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  12. 12
    The persuaders : inside the hidden machine of political advertising / Sally Young.
    by Young, Sally Ann
    Published 2004
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  13. 13
    The millennium election : communication in the 2000 campaign / edited by Lynda Lee Kaid ... [et al.].
    Published 2003
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  14. 14
    Meet the candidate videos : analyzing presidential primary campaign videocassettes /.
    by Parmelee, John H, 1970-
    Published 2003
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  15. 15
    Videostyle in presidential campaigns : style and content of televised political advertising /.
    by Kaid, Lynda Lee
    Published 2001
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  16. 16
    Air wars : television advertising in election campaigns, 1952-2000.
    by West, Darrell M., 1954-
    Published 2001
    Edition: 3rd ed..
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  17. 17
    Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 /.
    by Benoit, William L
    Published 1999
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  18. 18
    Advertising and democracy in the mass age / Terence H. Qualter.
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  19. 19
    Posters, propaganda, & persuasion in election campaigns around the world and through history / Steven A. Seidman.
    by Seidman, Steven A., 1946-
    Published 2008
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  20. 20
    Mudslingers : the twenty-five dirtiest political campaigns of all time : countdown from no. 25 to no. 1 / Kerwin Swint.
    by Swint, Kerwin C.
    Published 2008
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