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  1. 121
    Wörterbuch der Werbung und des Marketing = Dictionary of advertising and marketing : Deutsch-Englisch, Englisch-Deutsch / Clemens M. Gruber.
    by Gruber, Clemens M.
    Published 1977
    Edition: 3. Aufl.
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  2. 122
    The want makers : the world of advertising : how they make you buy / Eric Clark.
    by Clark, Eric, 1937-
    Published 1989
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  3. 123
    Images incorporated : advertising as industry and ideology / John Sinclair.
    by Sinclair, John, 1944-
    Published 1987
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  4. 124
    The Marketing of library and information services / edited by Blaise Cronin.
    Published 1981
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  5. 125
    Advertising as communication / Gillian Dyer.
    by Dyer, Gillian
    Published 1982
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  6. 126
    Strategic advertising : a practitioner's handbook / Judith Corstjens.
    by Corstjens, Judith
    Published 1990
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  7. 127
    The advertising controversy : evidence on the economic effects of advertising / Mark S. Albion, Paul W. Farris.
    by Albion, Mark S.
    Published 1981
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  8. 128
    Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum.
    by Schultz, Don E.
    Published 1988
    Edition: 2nd ed.
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  9. 129
    Strategy in advertising : matching media and messages to markets and motivations.
    by Bogart, Leo
    Published 1984
    Edition: 2nd ed.
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  10. 130
    Industrial concentration and advertising intensity.
    by Ornstein, Stanley I
    Published 1977
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  11. 131
    Mass advertising as social forecast : a method for futures research / (by) Jib Fowles.
    by Fowles, Jib
    Published 1976
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  12. 132
    Pipe dreams : early advertising art from the Imperial Tobacco Company / edited by Mike Dempsey ; introduced by Tim Shackleton.
    Published 1982
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  13. 133
    The book of Guinness advertising / Brian Sibley.
    by Sibley, Brian, 1949-
    Published 1985
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  14. 134
    Coming next week : a pictorial history of film advertising / (by) Russell C. Sweeney.
    by Sweeney, Russell C
    Published 1974
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  15. 135
    Marketing madness : a survival guide for a consumer society / Michael F. Jacobson and Laurie Ann Mazur..
    by Jacobson, Michael F.
    Published 1995
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  16. 136
    Bodily regimes : Italian advertising under fascism / Karen Pinkus.
    by Pinkus, Karen
    Published 1995
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  17. 137
    Advertising, alcohol consumption, and abuse : a worldwide survey / Joseph C. Fisher.
    by Fisher, Joseph C.
    Published 1993
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  18. 138
    Cigarette country : tobacco in American history and politics.
    by Wagner, Susan
    Published 1971
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  19. 139
    Design for sports : the cult of performance / edited by Akiko Busch.
    Published 1998
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  20. 140
    How advertising works : the role of research / edited by John Philip Jones.
    Published 1998
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