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  1. 21
    Trade marketing strategy / Gary Davies.
    by Davies, Gary
    Published 1993
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  2. 22
    Unconscious for sale : advertising, psychoanalysis, and the public / Doris-Louise Haineault and Jean-Yves Roy ; foreword by Wlad Godzich ; translated by Kimball Lockhart with Barbara Kerslake.
    by Haineault, Doris-Louise
    Published 1993
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  3. 23
    The hidden persuaders / Vance Packard.
    by Packard, Vance, 1914-
    Published 1981
    Edition: Reprinted with introduction and epilogue.
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  4. 24
    Advertising management / David A. Aaker, John G. Myers.
    by Aaker, David A.
    Published 1986
    Edition: 3rd ed.
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  5. 25
    Kleppner's advertising procedure.
    by Russell, Thomas, 1941-
    Published 1990
    Edition: 11th ed. /
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  6. 26
    The discourse of advertising / Guy Cook.
    by Cook, Guy
    Published 1992
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  7. 27
    Advertising as communication / Gillian Dyer.
    by Dyer, Gillian
    Published 1988
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  8. 28
    Journal of product and brand management
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  9. 29
    Critical studies in media commercialism / edited by Robin Andersen and Lance Strate.
    Published 2000
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  10. 30
    The ethics of advertising.
    by Bishop, Frank Patrick
    Published 1949
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  11. 31
    Advertising and identity in Europe : the I of the beholder / edited by Jackie Cannon, Patricia Anne Odber de Baubeta.
    Published 2000
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  12. 32
    Foreign advertising in China : becoming global, becoming local / Jian Wang.
    by Wang, Jian
    Published 2000
    Edition: 1st ed.
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  13. 33
    Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka.
    by Sivulka, Juliann
    Published 1997
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  14. 34
    The business of children's entertainment / Norma Odom Pecora.
    by Pecora, Norma Odom
    Published 1998
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  15. 35
    Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp.
    by Shimp, Terence A.
    Published 2000
    Edition: 5th ed.
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  16. 36
    Advertising cultures : gender, commerce, creativity / Sean Nixon.
    by Nixon, Sean, 1966-
    Published 2003
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  17. 37
    Advertising cultures / edited by Timothy deWaal Malefyt and Brian Moeran.
    Published 2003
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  18. 38
    Challenging the big brands : how new brands win market share with innovative design.
    by Evans, Judith
    Published 2003
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  19. 39
    The rebel sell : why the culture can't be jammed / Joseph Heath and Andrew Potter.
    by Heath, Joseph, 1967-
    Published 2005
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  20. 40
    Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole.
    by Stole, Inger L.
    Published 2006
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