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  1. 1
    The permissible lie : the inside truth about advertising / Samm Sinclair Baker.
    by Baker, Samm Sinclair
    Published 1969
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  2. 2
    Issues in the economics of advertising / (by) Julian L. Simon.
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  3. 3
    The shocking history of advertising / by E.S. Turner.
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  4. 4
    Motivation in advertising : motives that make people buy / Pierre Martineau.
    by Martineau, Pierre
    Published 1957
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  5. 5
    Strategy in advertising / Leo Bogart.
    by Bogart, Leo
    Published 1967
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  6. 6
    Sunk costs and market structure : price competition, advertising, and the evolution of concentration / John Sutton.
    by Sutton, John, 1948-
    Published 1991
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  7. 7
    Practical sponsorship / Stuart Turner.
    by Turner, Stuart
    Published 1987
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  8. 8
    A handbook of advertising techniques / Tony Harrison.
    by Harrison, Tony
    Published 1987
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  9. 9
    European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield.
    by Rijkens, Rein
    Published 1992
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  10. 10
    Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
    by Batra, Rajeev
    Published 1996
    Edition: 5th ed.
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  11. 11
    Advertising excellence / Courtland L. Bovée ... [et al.].
    Published 1995
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  12. 12
    Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker and Alexander L. Biel.
    Published 1993
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  13. 13
    Sign wars : the cluttered landscape of advertising / Robert Goldman and Stephen Papson.
    by Goldman, Robert, 1949-
    Published 1996
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  14. 14
    Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr.
    by Jones, John Philip
    Published 1989
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  15. 15
    The discourse of classified advertising : exploring the nature of linguistic simplicity / Paul Bruthiaux.
    by Bruthiaux, Paul
    Published 1996
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  16. 16
    Constructing the new consumer society / edited by Pekka Sulkunen ... [et al.].
    Published 1997
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  17. 17
    Promotion management & marketing communications / Terence A. Shimp.
    by Shimp, Terence A.
    Published 1993
    Edition: 3rd ed..
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  18. 18
    Fables of abundance : a cultural history of advertising in America / Jackson Lears.
    by Lears, T. J. Jackson, 1947-
    Published 1994
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  19. 19
    Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
    Published 1997
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  20. 20
    Adland : a global history of advertising / Mark Tungate.
    by Tungate, Mark, 1967-
    Published 2013
    Edition: Second edition.
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