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  1. 1
    Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
    by Pelsmacker, Patrick de, 1957-
    Published 2010
    Edition: 4th ed.
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  2. 2
    Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
    by Pelsmacker, Patrick de, 1957-
    Published 2007
    Edition: 3rd ed.
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  3. 3
    Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
    Edition: Sixth edition.
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