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  1. 1
    Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
    by Batra, Rajeev
    Published 1996
    Edition: 5th ed.
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  2. 2
    Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker and Alexander L. Biel.
    Published 1993
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  3. 3
    Advertising management.
    by Aaker, David A.
    Published 1992
    Edition: 4th ed /
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  4. 4
    Advertising management / David A. Aaker, John G. Myers.
    by Aaker, David A.
    Published 1986
    Edition: 3rd ed.
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