Author
Wirtz, Jochen
6
Lovelock, Christopher H.
5
Bateson, John E. G.
3
Gabbott, Mark
3
Bitner, Mary Jo
2
Helsdingen, Piet van
2
Hogg, Gillian
2
Kasper, Hans
2
American Marketing Association
1
American Marketing Association. Annual Services Marketing Conference
1
Baines, Tim, 1962-
1
Barnes, James G.
1
Baron, Steve (J. Steve)
1
Baschab, John, 1968-
1
British Institute of Management
1
CAM Foundation
1
Chartered Institute of Marketing
1
Chew, Patricia
1
Cottam, Angela
1
Courtis, John
1
Cowell, Donald W.
1
Crosby, Lawrence A. (Lawrence Allan)
1
Diller, Stephen
1
Fahnrich, Klaus-Peter
1
First Interstate Center for Services Marketing
1
Fisk, Raymond P.
1
Glynn, William J.
1
Gremler, Dwayne D.
1
Grove, Stephen J. (Stephen John), 1950-
1
Grönroos, Christian, 1947-
1
Harris, Kim
1
Hilton, Toni
1
Hoffman, K. Douglas
1
Institute of Marketing
1
John, Joby, 1957-
1
Lightfoot, Howard, 1947-
1
McDonald, Malcolm, 1938-
1
Mudie, Peter
1
Palmer, Adrian
1
Palmer, Adrian (Adrian James), 1955-
1
Payne, Adrian
1
Piot, Jon, 1966-
1
Rathmell, John M
1
Rhea, Darrel
1
Shedroff, Nathan
1
Spath, Dieter
1
Vries, Wouter de
1
Wilson, Alan M.
1
Zeithaml, Valarie A.
1