Implementing the marketing concept through customer value-oriented functional resource investments [extended abstract]
We build on existing market orientation (MO) research by examining MO through the lens of customer value oriented functional resource investments.
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Main Authors: | , , , |
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Format: | Default Conference proceeding |
Published: |
2019
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Subjects: | |
Online Access: | https://hdl.handle.net/2134/9724292.v1 |
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