Of mechanisms and myths: Conceptualising states’ “soft power” strategies through sports mega-events

Joseph Nye’s concept of ‘Soft Power’ has become an increasingly used term to help explain why states – including so-called ‘emerging states’ – are paying greater attention towards acquiring various forms of cultural and political attraction. However, within mainstream International Relations, Politi...

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Bibliographic Details
Main Authors: Paul Brannagan, Jonathan Grix
Format: Default Article
Published: 2016
Subjects:
Online Access:https://hdl.handle.net/2134/21887
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