Promoting stair use: single versus multiple stair-riser messages

Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visi...

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Bibliographic Details
Main Authors: Oliver J. Webb, Frank F. Eves
Format: Default Article
Published: 2005
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