Promoting stair use: single versus multiple stair-riser messages

Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visi...

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Main Authors: Oliver J. Webb, Frank F. Eves
Format: Default Article
Published: 2005
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Online Access:https://hdl.handle.net/2134/8937
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id rr-article-9610784
record_format Figshare
spelling rr-article-96107842005-01-01T00:00:00Z Promoting stair use: single versus multiple stair-riser messages Oliver J. Webb (7238588) Frank F. Eves (7115084) Other health sciences not elsewhere classified untagged Medical and Health Sciences not elsewhere classified Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message. 2005-01-01T00:00:00Z Text Journal contribution 2134/8937 https://figshare.com/articles/journal_contribution/Promoting_stair_use_single_versus_multiple_stair-riser_messages/9610784 CC BY-NC-ND 4.0
institution Loughborough University
collection Figshare
topic Other health sciences not elsewhere classified
untagged
Medical and Health Sciences not elsewhere classified
spellingShingle Other health sciences not elsewhere classified
untagged
Medical and Health Sciences not elsewhere classified
Oliver J. Webb
Frank F. Eves
Promoting stair use: single versus multiple stair-riser messages
description Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.
format Default
Article
author Oliver J. Webb
Frank F. Eves
author_facet Oliver J. Webb
Frank F. Eves
author_sort Oliver J. Webb (7238588)
title Promoting stair use: single versus multiple stair-riser messages
title_short Promoting stair use: single versus multiple stair-riser messages
title_full Promoting stair use: single versus multiple stair-riser messages
title_fullStr Promoting stair use: single versus multiple stair-riser messages
title_full_unstemmed Promoting stair use: single versus multiple stair-riser messages
title_sort promoting stair use: single versus multiple stair-riser messages
publishDate 2005
url https://hdl.handle.net/2134/8937
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