Promoting stair use: single versus multiple stair-riser messages

Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visi...

Full description

Saved in:
Bibliographic Details
Main Authors: Oliver J. Webb, Frank F. Eves
Format: Default Article
Published: 2005
Subjects:
Online Access:https://hdl.handle.net/2134/8937
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.