Maximizing the ‘value’ of improved water services in small towns
This paper examines the value concept drawing on literature from consumer behaviour and services marketing disciplines. The relevance of the concept to water services management, particularly in small towns is highlighted. Consistent with other services or goods, the authors contend that value perce...
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| Main Authors: | , |
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| Format: | Default Conference proceeding |
| Published: |
2005
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/2119 |
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