Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region

This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adapt...

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Bibliographic Details
Main Authors:	Cyrus Njiru, Kevin Sansom
Format:	Default Book
Published:	2004
Subjects:	Coast Region Customer care Kenya Mombasa Poverty Service levels Urban services Water supply management
Online Access:	https://hdl.handle.net/2134/30739
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id	rr-article-9585059
record_format	Figshare
spelling	rr-article-95850592004-01-01T00:00:00Z Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region Cyrus Njiru (7177391) Kevin Sansom (7176881) Coast Region Customer care Kenya Mombasa Poverty Service levels Urban services Water supply management This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A strategic marketing approach to comprehensive city-wide planning of water services for all consumer groups is described in Part III of Book 2 - Guidance notes for managers. Sample Strategic Marketing Plans (SMPs) have been developed to both test and demonstrate the methodology outlined in Book 2 and are included in the following three books: Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region; Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda; Book 6: Sample strategic marketing plan for water services in Guntur, India. 2004-01-01T00:00:00Z Text Book 2134/30739 https://figshare.com/articles/book/Serving_all_urban_consumers_-_a_marketing_approach_to_water_services_in_low-_and_middle-income_countries_Book_4_-_Sample_strategic_marketing_plan_for_water_services_in_Mombasa_and_the_Coast_Region/9585059 CC BY-NC-ND 4.0
institution	Loughborough University
collection	Figshare
topic	Coast Region Customer care Kenya Mombasa Poverty Service levels Urban services Water supply management
spellingShingle	Coast Region Customer care Kenya Mombasa Poverty Service levels Urban services Water supply management Cyrus Njiru Kevin Sansom Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
description	This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A strategic marketing approach to comprehensive city-wide planning of water services for all consumer groups is described in Part III of Book 2 - Guidance notes for managers. Sample Strategic Marketing Plans (SMPs) have been developed to both test and demonstrate the methodology outlined in Book 2 and are included in the following three books: Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region; Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda; Book 6: Sample strategic marketing plan for water services in Guntur, India.
format	Default Book
author	Cyrus Njiru Kevin Sansom
author_facet	Cyrus Njiru Kevin Sansom
author_sort	Cyrus Njiru (7177391)
title	Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
title_short	Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
title_full	Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
title_fullStr	Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
title_full_unstemmed	Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
title_sort	serving all urban consumers - a marketing approach to water services in low- and middle-income countries: book 4 - sample strategic marketing plan for water services in mombasa and the coast region
publishDate	2004
url	https://hdl.handle.net/2134/30739
_version_	1756328129837662208

Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region

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