Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region

This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adapt...

Full description

Saved in:
Bibliographic Details
Main Authors: Cyrus Njiru, Kevin Sansom
Format: Default Book
Published: 2004
Subjects:
Online Access:https://hdl.handle.net/2134/30739
Tags: Add Tag
No Tags, Be the first to tag this record!
id rr-article-9585059
record_format Figshare
spelling rr-article-95850592004-01-01T00:00:00Z Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region Cyrus Njiru (7177391) Kevin Sansom (7176881) Coast Region Customer care Kenya Mombasa Poverty Service levels Urban services Water supply management This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A strategic marketing approach to comprehensive city-wide planning of water services for all consumer groups is described in Part III of Book 2 - Guidance notes for managers. Sample Strategic Marketing Plans (SMPs) have been developed to both test and demonstrate the methodology outlined in Book 2 and are included in the following three books: Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region; Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda; Book 6: Sample strategic marketing plan for water services in Guntur, India. 2004-01-01T00:00:00Z Text Book 2134/30739 https://figshare.com/articles/book/Serving_all_urban_consumers_-_a_marketing_approach_to_water_services_in_low-_and_middle-income_countries_Book_4_-_Sample_strategic_marketing_plan_for_water_services_in_Mombasa_and_the_Coast_Region/9585059 CC BY-NC-ND 4.0
institution Loughborough University
collection Figshare
topic Coast Region
Customer care
Kenya
Mombasa
Poverty
Service levels
Urban services
Water supply management
spellingShingle Coast Region
Customer care
Kenya
Mombasa
Poverty
Service levels
Urban services
Water supply management
Cyrus Njiru
Kevin Sansom
Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
description This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A strategic marketing approach to comprehensive city-wide planning of water services for all consumer groups is described in Part III of Book 2 - Guidance notes for managers. Sample Strategic Marketing Plans (SMPs) have been developed to both test and demonstrate the methodology outlined in Book 2 and are included in the following three books: Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region; Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda; Book 6: Sample strategic marketing plan for water services in Guntur, India.
format Default
Book
author Cyrus Njiru
Kevin Sansom
author_facet Cyrus Njiru
Kevin Sansom
author_sort Cyrus Njiru (7177391)
title Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
title_short Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
title_full Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
title_fullStr Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
title_full_unstemmed Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
title_sort serving all urban consumers - a marketing approach to water services in low- and middle-income countries: book 4 - sample strategic marketing plan for water services in mombasa and the coast region
publishDate 2004
url https://hdl.handle.net/2134/30739
_version_ 1756328129837662208