Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 4 - Sample strategic marketing plan for water services in Mombasa and the Coast Region
This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adapt...
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Main Authors: | , |
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Format: | Default Book |
Published: |
2004
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Subjects: | |
Online Access: | https://hdl.handle.net/2134/30739 |
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Summary: | This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A strategic marketing approach to comprehensive city-wide planning of water services for all consumer groups is described in Part III of Book 2 - Guidance notes for managers. Sample Strategic Marketing Plans (SMPs) have been developed to both test and demonstrate the methodology outlined in Book 2 and are included in the following three books: Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region; Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda; Book 6: Sample strategic marketing plan for water services in Guntur, India. |
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