Determinants of households' intention to pay for improved water services : an application of the theory of reasoned action

Providing a sustainable and improved water service to the increasing urban population across the developing world remains one of the biggest challenges towards meeting the water target set out in the millennium development goals. Increasingly, the application of marketing principles to water service...

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Bibliographic Details
Main Authors: Felix N. Addo-Yobo, Cyrus Njiru, M. Sohail
Format: Default Article
Published: 2006
Subjects:
Online Access:https://hdl.handle.net/2134/3874
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