Measuring the performance of product introduction
This paper begins with a discussion of the importance of the effective performance measurement of product introduction and the difficulties inherent within that task. Criteria are then established for effective product introduction performance measures which are used to identify the most appropriate...
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| Main Authors: | , |
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| Format: | Default Article |
| Published: |
1998
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/4580 |
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