Servitization: is a paradigm shift in the business model and service enterprise required?
Servitization is the move by firms to gain value from service associated with their products, which requires a strategic rather than incremental change in the provider firm. There are multiple challenges associated with the transformation from product to service provision, including strategy, organi...
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| Main Authors: | , , , , |
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| Format: | Default Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/12025 |
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