Servitization: is a paradigm shift in the business model and service enterprise required?

Servitization is the move by firms to gain value from service associated with their products, which requires a strategic rather than incremental change in the provider firm. There are multiple challenges associated with the transformation from product to service provision, including strategy, organi...

Full description

Saved in:
Bibliographic Details
Main Authors: N. Barnett, Glenn Parry, M. Saad, Linda B. Newnes, Yee Goh
Format: Default Article
Published: 2013
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!