Gambled price discounts: A remedy to the negative side effects of regular price discounts

© 2015, American Marketing Association. In the context of price discounts, a special type of price promotion, in which savings depend on the outcome of a gamble and are thus uncertain, has recently achieved some popularity. The question arises as to whether such gambled price discounts (GPDs) incur...

Full description

Saved in:
Bibliographic Details
Main Authors: Sascha Alavi, Torsten Bornemann, Jan Wieseke
Format: Default Article
Published: 2015
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!