Gambled price discounts: A remedy to the negative side effects of regular price discounts

© 2015, American Marketing Association. In the context of price discounts, a special type of price promotion, in which savings depend on the outcome of a gamble and are thus uncertain, has recently achieved some popularity. The question arises as to whether such gambled price discounts (GPDs) incur...

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Bibliographic Details
Main Authors: Sascha Alavi, Torsten Bornemann, Jan Wieseke
Format: Default Article
Published: 2015
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Online Access:https://hdl.handle.net/2134/33440
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