Age-related striatal BOLD changes without changes in behavioral loss aversion

Loss aversion (LA), the idea that negative valuations have a higher psychological impact than positive ones, is considered an important variable in consumer research. The literature on aging and behavior suggests older individuals may show more LA, although it is not clear if this is an effect of ag...

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Bibliographic Details
Main Authors: Vijay Viswanathan, Sang Lee, Jodi M. Gilman, Byoung Woo Kim, Nick Lee, Laura Chamberlain, Sherri L. Livengood, Kalyan Raman, Myung Joo Lee, Jake Kuster, Daniel B. Stern, Bobby Calder, Frank J. Mulhern, Anne J. Blood, Hans C. Breiter
Format: Default Article
Published: 2015
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