Age-related striatal BOLD changes without changes in behavioral loss aversion
Loss aversion (LA), the idea that negative valuations have a higher psychological impact than positive ones, is considered an important variable in consumer research. The literature on aging and behavior suggests older individuals may show more LA, although it is not clear if this is an effect of ag...
|Main Authors:||, , , , , , , , , , , , , ,|
No Tags, Be the first to tag this record!