The relative impact of culture, strategic orientation and capability on new service development performance
PURPOSE. This research attempts to understand the operant resources required for new service development (NSD). It aims to construct a more intricate understanding of how operant resources interact to drive NSD. Specifically, it aims to look at the impact of culture, strategic orientation and NSD ca...
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Main Authors: | Christopher D. Storey, Mathew Hughes |
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Format: | Default Article |
Published: |
2013
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Subjects: | |
Online Access: | https://hdl.handle.net/2134/26359 |
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