Cross-country cross-survey design in international marketing research: the role of input data in multiple imputation

Purpose – The present paper focuses on the case where – by design – one needs to impute cross-country cross-survey data (situation typical for example among multinational firms who are confronted with the need to carry out comparative marketing surveys with respondents located in several countries)....

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Bibliographic Details
Main Authors: S. Sundqvist, S. Sintonen, O. Kuivalainen, A. Tarkiainen, Nick Lee, John Cadogan
Format: Default Article
Published: 2016
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