Cross-cultural and cross-national consumer research: psychology, behavior, and beyond
Globalization leads to a need to understand consumer behavior across national boundaries. The call for this special issue noted: “Consumers from different countries and cultures may be similar on some dimensions but differ on others. This provides researchers with the opportunity to explore how chan...
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| Main Authors: | , , , |
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| Format: | Default Article |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/17788 |
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