The contingent roles of R&D–sales versus R&D–marketing cooperation in new-product development of business-to-business firms

© 2016 Elsevier B.V. This investigation explores the effectiveness of R & D–marketing cooperation as compared to R & D–sales cooperation for new-product development under different market and organizational circumstances in business-to-business settings. Using a cross-industry dyadic data se...

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Bibliographic Details
Main Authors: Christian Homburg, Sascha Alavi, Thomas Rajab, Jan Wieseke
Format: Default Article
Published: 2017
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