Cyber retailing in the UK: the potential of the internet as a retail channel

A myriad opinions has been propounded to explain how “cyberspace” can be exploited by commercial organisations. For the most part they are speculative, visionary or promotional. This work seeks to redress the balance by focusing on the utilisation of the Internet within the UK retail sector and exam...

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Bibliographic Details
Main Authors: Neil Doherty, Fiona Ellis-Chadwick, Cathryn Hart
Format: Default Article
Published: 1999
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