Cyber retailing in the UK: the potential of the internet as a retail channel

A myriad opinions has been propounded to explain how “cyberspace” can be exploited by commercial organisations. For the most part they are speculative, visionary or promotional. This work seeks to redress the balance by focusing on the utilisation of the Internet within the UK retail sector and exam...

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Bibliographic Details
Main Authors:	Neil Doherty, Fiona Ellis-Chadwick, Cathryn Hart
Format:	Default Article
Published:	1999
Subjects:	Other commerce, management, tourism and services not elsewhere classified Distribution channel Internet Marketing channels Marketing communications Retailing United Kingdom Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/8334
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id	rr-article-9503243
record_format	Figshare
spelling	rr-article-95032431999-01-01T00:00:00Z Cyber retailing in the UK: the potential of the internet as a retail channel Neil Doherty (1257237) Fiona Ellis-Chadwick (1248414) Cathryn Hart (1256832) Other commerce, management, tourism and services not elsewhere classified Distribution channel Internet Marketing channels Marketing communications Retailing United Kingdom Business and Management not elsewhere classified A myriad opinions has been propounded to explain how “cyberspace” can be exploited by commercial organisations. For the most part they are speculative, visionary or promotional. This work seeks to redress the balance by focusing on the utilisation of the Internet within the UK retail sector and examining its potential as a new retail channel. The paper presents an exploratory study using qualitative and quantitative methods: an online survey of retail Web activities followed by in-depth interviews. This approach provides a framework of current retail usage of the Internet and explores retailers’ perceptions of the inhibitors and facilitators to its development. It concludes with an emerging model that explains why current levels of retailing on the Internet are low and provides guidance for retailers wishing to increase their level of Internet activity. 1999-01-01T00:00:00Z Text Journal contribution 2134/8334 https://figshare.com/articles/journal_contribution/Cyber_retailing_in_the_UK_the_potential_of_the_internet_as_a_retail_channel/9503243 CC BY-NC-ND 4.0
institution	Loughborough University
collection	Figshare
topic	Other commerce, management, tourism and services not elsewhere classified Distribution channel Internet Marketing channels Marketing communications Retailing United Kingdom Business and Management not elsewhere classified
spellingShingle	Other commerce, management, tourism and services not elsewhere classified Distribution channel Internet Marketing channels Marketing communications Retailing United Kingdom Business and Management not elsewhere classified Neil Doherty Fiona Ellis-Chadwick Cathryn Hart Cyber retailing in the UK: the potential of the internet as a retail channel
description	A myriad opinions has been propounded to explain how “cyberspace” can be exploited by commercial organisations. For the most part they are speculative, visionary or promotional. This work seeks to redress the balance by focusing on the utilisation of the Internet within the UK retail sector and examining its potential as a new retail channel. The paper presents an exploratory study using qualitative and quantitative methods: an online survey of retail Web activities followed by in-depth interviews. This approach provides a framework of current retail usage of the Internet and explores retailers’ perceptions of the inhibitors and facilitators to its development. It concludes with an emerging model that explains why current levels of retailing on the Internet are low and provides guidance for retailers wishing to increase their level of Internet activity.
format	Default Article
author	Neil Doherty Fiona Ellis-Chadwick Cathryn Hart
author_facet	Neil Doherty Fiona Ellis-Chadwick Cathryn Hart
author_sort	Neil Doherty (1257237)
title	Cyber retailing in the UK: the potential of the internet as a retail channel
title_short	Cyber retailing in the UK: the potential of the internet as a retail channel
title_full	Cyber retailing in the UK: the potential of the internet as a retail channel
title_fullStr	Cyber retailing in the UK: the potential of the internet as a retail channel
title_full_unstemmed	Cyber retailing in the UK: the potential of the internet as a retail channel
title_sort	cyber retailing in the uk: the potential of the internet as a retail channel
publishDate	1999
url	https://hdl.handle.net/2134/8334
_version_	1796743545731678208

Cyber retailing in the UK: the potential of the internet as a retail channel

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