Cyber retailing in the UK: the potential of the internet as a retail channel

A myriad opinions has been propounded to explain how “cyberspace” can be exploited by commercial organisations. For the most part they are speculative, visionary or promotional. This work seeks to redress the balance by focusing on the utilisation of the Internet within the UK retail sector and exam...

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Main Authors: Neil Doherty, Fiona Ellis-Chadwick, Cathryn Hart
Format: Default Article
Published: 1999
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Online Access:https://hdl.handle.net/2134/8334
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id rr-article-9503243
record_format Figshare
spelling rr-article-95032431999-01-01T00:00:00Z Cyber retailing in the UK: the potential of the internet as a retail channel Neil Doherty (1257237) Fiona Ellis-Chadwick (1248414) Cathryn Hart (1256832) Other commerce, management, tourism and services not elsewhere classified Distribution channel Internet Marketing channels Marketing communications Retailing United Kingdom Business and Management not elsewhere classified A myriad opinions has been propounded to explain how “cyberspace” can be exploited by commercial organisations. For the most part they are speculative, visionary or promotional. This work seeks to redress the balance by focusing on the utilisation of the Internet within the UK retail sector and examining its potential as a new retail channel. The paper presents an exploratory study using qualitative and quantitative methods: an online survey of retail Web activities followed by in-depth interviews. This approach provides a framework of current retail usage of the Internet and explores retailers’ perceptions of the inhibitors and facilitators to its development. It concludes with an emerging model that explains why current levels of retailing on the Internet are low and provides guidance for retailers wishing to increase their level of Internet activity. 1999-01-01T00:00:00Z Text Journal contribution 2134/8334 https://figshare.com/articles/journal_contribution/Cyber_retailing_in_the_UK_the_potential_of_the_internet_as_a_retail_channel/9503243 CC BY-NC-ND 4.0
institution Loughborough University
collection Figshare
topic Other commerce, management, tourism and services not elsewhere classified
Distribution channel
Internet
Marketing channels
Marketing communications
Retailing
United Kingdom
Business and Management not elsewhere classified
spellingShingle Other commerce, management, tourism and services not elsewhere classified
Distribution channel
Internet
Marketing channels
Marketing communications
Retailing
United Kingdom
Business and Management not elsewhere classified
Neil Doherty
Fiona Ellis-Chadwick
Cathryn Hart
Cyber retailing in the UK: the potential of the internet as a retail channel
description A myriad opinions has been propounded to explain how “cyberspace” can be exploited by commercial organisations. For the most part they are speculative, visionary or promotional. This work seeks to redress the balance by focusing on the utilisation of the Internet within the UK retail sector and examining its potential as a new retail channel. The paper presents an exploratory study using qualitative and quantitative methods: an online survey of retail Web activities followed by in-depth interviews. This approach provides a framework of current retail usage of the Internet and explores retailers’ perceptions of the inhibitors and facilitators to its development. It concludes with an emerging model that explains why current levels of retailing on the Internet are low and provides guidance for retailers wishing to increase their level of Internet activity.
format Default
Article
author Neil Doherty
Fiona Ellis-Chadwick
Cathryn Hart
author_facet Neil Doherty
Fiona Ellis-Chadwick
Cathryn Hart
author_sort Neil Doherty (1257237)
title Cyber retailing in the UK: the potential of the internet as a retail channel
title_short Cyber retailing in the UK: the potential of the internet as a retail channel
title_full Cyber retailing in the UK: the potential of the internet as a retail channel
title_fullStr Cyber retailing in the UK: the potential of the internet as a retail channel
title_full_unstemmed Cyber retailing in the UK: the potential of the internet as a retail channel
title_sort cyber retailing in the uk: the potential of the internet as a retail channel
publishDate 1999
url https://hdl.handle.net/2134/8334
_version_ 1756515144887697408