Incorporating coopetition into the entrepreneurial marketing literature: Directions for future research
Purpose – The purpose of this paper is to extend the entrepreneurial marketing literature to account for coopetition (the interplay between cooperation and competition). This paper is also designed to highlight the research gaps surrounding coopetition, so that academics, working at the marketing/en...
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| Format: | Default Article |
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2019
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| Online Access: | https://hdl.handle.net/2134/36327 |
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